About Mesnja
Completed in 48 Weeks with 2 Devs + 1 TL
Mesnja is an intuitive platform tailored for network marketers, designed to streamline how they collect and share lead information while maintaining credibility with their personal contacts.
It enables fast campaign setup, personalized messaging via email, automated follow-ups, and easy collaboration across teams—making prospecting and client engagement smooth and scalable delays.
Client requirements
While direct client briefs aren’t publicly available, Mesnja’s features point to a clear set of client expectations
- A mobile-friendly solution for capturing lead data quickly—in the moment, with location and timestamp integration.
- Easy-to-use tools to create and send email campaigns and email templates.
- Automated follow-up capabilities, critical for conversion in network marketing workflows.
- Functionality to share campaigns and templates across teams, ensuring message consistency and duplicability.
- A dashboard for performance tracking, along with integrations for ease of use on the go.
Problem Statement
Network marketing depends greatly on personal credibility and quick engagement, but it faces several significant challenges. One major issue is inefficient lead capture, where delays in following up often result in lost interest. In addition, inconsistent messaging across distributors can dilute the brand’s value as each representative communicates in their own style. New partner onboarding also presents a challenge, as without structured support, new team members struggle to engage
Key Challenges of the Project
Creating Mesnja likely required tackling several technical and strategic hurdles:
Real-time, mobile-friendly data capture Implementing offline-capable apps that sync quickly and accurately
Robust campaign-sharing workflows Ensuring seamless duplication and updates across distributed teams..
Automated, customizable follow-up sequencesBuilding an intuitive UX to schedule and personalize emails.
Scalable templates and dashboard analytics Supporting unlimited contacts and campaigns with responsive UIs..
Consistency in brand messaging Enforcing brand-aligned communications across varying user levels.
Solution
Cirruscloud Systems, with global delivery experience, executed the Mesnja solution by leveraging its full-stack strengths :
Mobile & Web Platform Development Crafted a free mobile app for on-the-go lead capture and a web-based dashboard for campaign creation and analytics.
Campaign Builder & Email Designer Integrated a user-friendly email designer and unlimited template support, enabling rapid campaign setup.
Sequencing & Follow-Up Automation Implemented pre-scheduled follow-up messaging, helping users automate engagement flows and improve conversion chances.
Scalability & Storage Supported unlimited contacts, unlimited campaigns, and message attachments—backed by cloud infrastructure for flexibility.
Analytics & UI/UX Designed a graphical dashboard to visualize activity, and incorporated ease-of-use principles across the user interface.
Project Methodology
Agile
Project Management Tool
Backend
PHP
Frontend
Laravel
Database
PostgreSQL
Mobile
React Naive
AWS
